Organizational Culture in Action: A Cultural Analysis Workbook

SAGE Publications, 13/09/2010 - 239 páginas
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'Applying the metaphor of method acting, this workbook is an essential premier for classes in communication and organizational culture. In a cogent and easily accessible style, it provides superb guidelines for observing, interpreting, and understanding the subtle and complex nuances of an organizationÆs culture. The integration of qualitative research methods with cultural analyses makes this text distinctive and valuable addition to any organizational communication class.'-Linda Putnam, University of California, Santa Barbara'The authors skillfully weave together theory, application, and their professional experiences to create a wonderfully useful book that meets the needs of students and practitioners. Anyone who takes cultural analysis seriously should read this book.'-Phillip G. Clampitt, University of Wisconsin-Green Bay and Metacomm'Organizational Culture in Action fills a real resource gap. It is a 'workbook' in the most positive sense of the word. It offers enough step-by-step guidance to give students the confidence they need to move forward independently. At the same time, it does not sidestep the theoretical complexities, conflicts, and confusions surrounding the world of organizational culture and cultural analysis. The book is well conceived, usefully structured, and filled with application exercises that really make sense and are pedagogically justified. My students found it to be both accessible and stimulating.'-John Gribas, Idaho State UniversityWhat is organizational culture? And how might knowledge of culture improve our organizational performances? Authors Gerald W. Driskill and Angela Laird Brenton have created a stimulating workbook to guide students through data collection, analysis, interpretation, and application of organizational culture data using a practical five-step process. Organizational Culture in Action: A Cultural Analysis Workbook begins by explaining theories on which organizational culture is based. It then provides 'how to' guides for gathering information to help improve organizational performance. 'Connections' sections present the practical value of theory and concepts discussed throughout. Based on more than 20 years of experience in using this approach with hundreds of students, the authors help students apply cultural insights to fostering diversity, supporting organizational change, making leadership more dynamic, exploring the link between ethics and culture, and making organizations more effective overall. Unique to Organizational Culture in Action are the various examples the authors have included, which are taken from their consulting experience with more than 150 organizations. An example analysis from a student has also been included to show novice researchers how they too can improve their organizational performance using this workbook.The integration of national cultural and diversity issues and of ethics and leadership topics, along with the authorsÆ many years of experience in organizational culture, makes Organizational Culture in Action an excellent supplemental text for advanced undergraduate or graduate students studying organizational communication, organizational culture, organizational development, leadership development, or managerial communication

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Dr. Gerald W. Driskill (Ph.D., University of Kansas; M.A., & B.A., Abilene Christian University)is an Associate Professor of Speech Communication at the University of Arkansas at Little Rock. He has taught graduate classes in Organizational Culture and Intercultural Communication since 1993 at UALR. He has taught Managerial Communication in Bangkok, Thailand and has also published a number of organizational communication articles from observation and interview transcript analysis in a multinational firm to analysis of communication patterns in day care cultures. He has served as a President of the local chapter of ASTD (American Society for Training and Development). The workbook grew from his collaboration with Dr. Brenton as he received positive feedback from mid-level managers and others in the ASTD network that used the course material in their own organizations. Gerald continues to teach in the areas of organizational and intercultural communication. On campus he continues to take a lead role in internationalizing the curriculum. His current participant observer research focuses on communication and unity among religious, non-profit, and government organizations engaged in community building. This research provides a window into issues relevant to leaders creating a culture of community mindedness within their organizations.

Dr. Angela Laird Brenton (Ph.D., University of Kansas M.A., University of Oklahoma, B.S.E. & B.A., Oklahoma Christian University) is Dean of the College of Professional Studies at the University of Arkansas at Little Rock. She has taught graduate classes in Organizational Culture since 1982 at UALR, Pepperdine University, Abilene Christian University, and Southwest Missouri State University. She has published a number of articles using qualitative research methods to study organizational communication--from critical linguistic analysis of organizational texts to analysis of organizational identification. She collaborated on the workbook with Dr. Driskill using materials she has developed over the years of teaching and consulting in the areas of organizational culture. Angi, with her current administrative duties as dean of an eight-department college, teaches primarily in the area of conflict analysis and mediation and plans future writing projects in that field. She is particularly interested in conflict analysis in religious and non-profit organizations, as well as developing consensus in public policy disputes. She has been appointed as a founding faculty member of the Clinton School of Public Service, associated with the Clinton Presidential Library in Little Rock, and is currently developing a course in Communication Process and Conflict Transformation for that innovative master's in public service.

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